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About phat kandi

Phat Kandi is a diverse, bitter + sweet character brand that champions individuality.

We salute the rebels, the misfits, the dreamers, and the rule breakers, who are often overlooked.

We exist to bring fun and freedom of expression through our characters, fashion, products and digital art, regardless of age, gender or social backgrounds.

Phat Kandi inspires people to be different and embrace their inner “weirdness”. We celebrate those who do not conform to the “norm”.

This is how we see our tribe:-
Cute – Kids
Cool – Teenagers
Camp – Young Women/Men
Flamboyant – Oldies

Our mission is to embrace the misfits of this world, highlight their differences, quirks and individuality and continue to produce off-beat products suited to off-beat people!

MEET THE FOUNDERS



MEL WILLIAMS

CREATIVE DIRECTOR



“Without the oddballs in this world, life would be a dull and colorless place.”



JACQUELINE HOFMAN

MANAGING DIRECTOR



“I have always felt like an oddball, have been told I was a dreamer and am a self-proclaimed misfit.”

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